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Anne Ballard is a sales and marketing professional with a life sciences background. She runs Anne Ballard Associates (ABA) which provides extensive sales and marketing experience and an in-depth understanding of the NHS to organisations. This strategic insight, coupled with personal evidence of developing and maintaining high-level teams, is used to help facilitate accelerated brand uptake. ABA has been formed to provide a co-ordinated, hands-on approach across critical areas, essential for brand success and credibility within the NHS.

She also has a passion for people development, coaching and mentoring, having devised and introduced appraisal and competency profiles across organisations.

Anne has worked at a board level as Business Unit Director for both Roche and Takeda UK. She has also held senior roles in Sales Force Effectiveness encompassing Training, Business Intelligence and CRM development.

In addition, Anne is Non-Executive Director of ‘The Patient Information Forum’. The Patient Information Forum is the UK membership organisation and network for people working and involved in healthcare information and support. The organisation drives activities that support its vision of everyone having access to high-quality healthcare information to support them in making informed, personal decisions about their health and wellbeing.