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Developing & Applying Insight to Engage Customers in a COVID-19 World - Interview with Ian Robinson

Developing & Applying Insight to Engage Customers in a COVID-19 World - Interview with Ian Robinson
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This interview discusses:
The current issues and hot topics in the industry right now
How to engage customers during this time
Will competencies change with this switch to virtual?
What can the industry do to best adapt?
The importance of customer insight
Why organisations should be taking customer insight seriously
Advice for understanding customers better
Key questions for KAMs to ask themselves and their customers before picking up the phone.